Meet the female CEOs of the 2022 Cloud 100 list

mea world the place girls put on make-up about half of the world’s inhabitants Although traditionally much less current in main industries, Cloud 100 girls dominate a closely male-dominated house: enterprise know-how.

This yr’s checklist options eight female-led startups out of 100, up from six final yr, specializing in edtech, e-commerce, SaaS and extra. Nonetheless, that’s nonetheless a smaller proportion than the entire variety of feminine founders throughout all unicorns, which database information pattern is 12%. A 2021 Pitchbook Information Evaluation pegged the variety of enterprise know-how corporations with no less than one feminine founder at simply 2%.

For Mathilde Collin, CEO of Entrance, one of many newcomers to the 2022 Cloud 100 checklist who ranks a hundredth, the dearth of ladies within the house is stunning. She stated Forbes that when Entrance introduced its latest $65 million fundraiser, its staff turned to Crunchbase to seek out different female-founded and run software-as-a-service corporations that had been additionally valued at $1 billion or extra. They solely discovered one other 10 of 1,360, says Collin.

“I used to be shocked. I at all times knew it was fairly dangerous,” she says. “I’ve by no means performed the gender card as a result of my struggle is to not make a distinction between women and men. However I feel it is price noting, as a result of that may encourage different folks.” Collin has pushed for gender equality at Entrance, and girls now make up greater than 50% of Entrance’s managers and 80% of its govt staff.

The best-ranked female-led firm on this yr’s checklist is Canva, which sits at quantity three. CEO Melanie Perkins launched Canva with Cameron Adams and her now-husband Cliff Obrecht in 2013. The corporate began out as a small yearbook design firm and has since grown right into a $40 billion powerhouse. The web graphic design instrument has helped college organizations, social media managers, college students, and companies create engaging photographs. “Our firm mission is to empower the world to design. And we actually imply the entire world,” Perkins saying Forbes in 2019.

“I felt like I may do one thing totally different in my very own firm and educate everybody the worth of equity,” he stated. Forbes again in 2021. “Now each worker has a place of $15,000 or extra.”


“I simply felt this actual sense of cost, like I needed to get it proper.”

–Karen Peacock


Not far behind at quantity 34 is LaunchDarkly, co-founded by Edith Harbaugh in 2014. Harbaugh has established himself as a pacesetter in his business, beforehand serving as a choose on Forbes 30 Below 30 Enterprise Expertise. prepared by 2022. The corporate is valued at $3 billion, one thing the co-founder and CEO attributes to LaunchDarkly’s capability to satisfy the wants of its clients and workers. “How we acquired there was delighting our clients, making our clients enormous followers of what we had been doing and likewise caring for the staff,” Harbaugh saying Forbes firstly of this yr. With 532 workers and big-name purchasers like IBM and Grubhub, the software program characteristic administration firm has confirmed it might develop yr after yr.

Karen Peacock had a ardour for know-how from a younger age, taking STEM tutoring jobs as a highschool pupil. She is now the CEO of one of many largest know-how corporations within the US Intercom, ranked No. 35 on this yr’s checklist, is a $1.2 billion buyer communications platform with clients from excessive profile like Meta, Contentful and Microsoft. throughout a 2019 SXSW paneltalked about being the one lady in male-dominated areas.

“In a whole lot of the settings I used to be in, particularly on the time, I used to be the one lady. I simply felt this actual sense of cost, like I needed to get it proper,” Peacock stated. “In any other case, I might be letting my gender down.” Peacock is proud to help girls in know-how and create an area for extra girls to occupy.

Israeli-born Eynat Guez has greater than 20 years of expertise managing the worldwide workforce that she put to good use when she based Papaya World in 2016. The corporate is one among Israel’s fastest-growing startups, with a valuation of $3.7 billion and yet another yr. yr income progress price of 300%. The corporate moved up 24 locations from final yr’s checklist, reaching 74th place. As CEO, Eynat sees range as a core worth of the corporate, with half of her 200 workers figuring out as girls.

Co-founder and CEO Laura Behrens Wu based Shippo in 2014 with a classmate as an internet retailer. However the two transitioned to transport as soon as they observed that their friends with different on-line shops had been going through challenges getting their merchandise to clients.

“It was such an apparent drawback after we began working our enterprise on-line. On the subject of transport, it is nonetheless fairly a tough factor to know,” stated Behrens Wu. This yr, the billion-dollar e-commerce transport platform jumped to eighty fifth place, up 9 locations from 2021. Born in Germany, Behrens Wu attended college in Switzerland. He got here to the US in 2013 for an internship and has stayed ever since, at Shippo’s headquarters in San Francisco.

Though this yr’s checklist options extra women-led companies than in earlier years, there are nonetheless obstacles inside the startup house that must be addressed, notably the funding hole. In line with Pitchbook, corporations solely based by girls solely amassed 2% of all enterprise capital-backed funding between 2020 and 2021, whereas corporations with no less than one feminine founder obtained 15.6% of funding. Girls solely make up 2.4% of startup founders, and there are additionally fewer girls within the enterprise capital house, with girls making up solely 12% of executives in VC companies.

One other subject confronted by girls main startups is the pay hole. In line with Kruze ConsultingIn 2022, the common startup CEO wage is $150,000. Male CEOs common about $3,000 greater than that, whereas feminine CEOs common greater than $17,000 beneath common. Fewer {dollars} in endorsement means feminine CEOs are more likely to take house decrease salaries.

Nonetheless, there are causes for hope: discovered launch e-book that enterprise capital funding for female-led startups elevated by 83% between 2020 and 2021.

“The B2B house appears to be actually male dominated,” stated Behrens Wu. “I am excited to be on this checklist as a result of it is good to indicate different future feminine founders that the B2B house is a good place to begin companies.”

Alex Konrad and Michaella Huck contributed reporting.

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